Monday, June 19, 2006

An Evening with Karan Bilimoria, founder of Cobra Beer

Karan Bilimoria, Founder of Cobra Beer and TiE (The Indus Entrepreneurs) UK Board Member is expected to deliver an inspiring lecture at Manchester Business School on 21 June 2006.

It was scarcely 15 years ago that Karan Bilimoria made a choice that would change his life forever. Spotting a gap in the beer market between the fizzy lagers and heavy ales that clogged the shelves – and paired poorly with food – Karan came up with an entirely new idea: Cobra. Specially brewed to be smoother and less gassy than regular lagers, Cobra is the perfect accompaniment to all foods and just as good on its own. From the days of the student dream, Cobra has become one of the fastest growing beer brands in the UK, with a retail value turnover of over £80m and exports to over 40 countries.

Karan is expected to share the story of his remarkable journey in business: from taking £20,000 of student debt and no experience into a market full of giants, to achieving rapid growth and wide acclaim.

I will report after the lecture / speech to state my own thoughts on the man!

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